UX Work Portfolio
A selection of recent product and interaction design work over a variety of industries ranging from cloud data, fintech and social media.
View RésuméExperience
Process & Methods
How I move from a fuzzy problem to a shipped product — an iterative loop across four phases. Research and definition inform each other, as do design and development, and the whole thing cycles as I learn.
A map, not a track
On a good day the work runs straight through, one to four: research leads to definition, definition to design, design to development. Clean and linear.
More often it loops. A shift in business requirements, a new goal from leadership, a competitor's move, or a piece of customer feedback can send me back a phase or two — re-researching an assumption, redefining scope, or reworking a design mid-build. Pressure comes from inside the company and from the market outside it, and the process has to flex to both.
So I treat the four phases as a map rather than a fixed track — a shared language for where we are and what's left, moved through in whatever order the problem, and the people around it, actually demand.