Design Portfolio
Daniel Swartz
Cloud Data, Fintech, Search, Content Distribution, Ad Tech, Consulting
Based in the San Francisco Bay Area, I bring over 15 years of user experience and product design expertise across cloud data, fintech, search, content management, and ad tech, largely in fast-paced startup environments. My work spans the full design lifecycle, from ideation to launch, collaborating closely with product, engineering, analytics, and marketing teams, as well as with customers and executives, to ensure products align with both customer needs and company goals.
Prior to my design career, I worked as a front-end developer in Silicon Valley and Europe, consulting on projects in travel, communications, and banking. This technical background gives me a unique, hands-on approach to designing impactful, user-centered products.
I would love to talk to you about your product and how I can help your company thrive and grow. I live in Redwood City, California (Silicon Valley).
Company:
Bluesky | OtterTune | Triple Point | Topix
Recommendation from a Senior Executive at Bluesky Data:
“… a remarkable ability to synthesize diverse viewpoints and preferences into universally embraced designs … Daniel’s commitment to user research, paired with his collaborative mindset, makes him an indispensable asset to any team.”
Project Case Studies
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Design Gallery
General overview of products designed by me in recent years for desktop, mobile web, smartphone and tablet apps. I am the principal designer in each of these projects working closely alongside product, engineering, customers and internal stakeholders.
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OtterTune: Dashboards (2022)
Cloud Data: Redesign of OtterTune's core application to deliver instant database health statuses and actionable recommendations, making it more intuitive for non-high-end DBAs while improving performance and usability.
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Topix: CMS Tools (2015-20)
CMS, Ad Tech: Content management system I designed, generating multiple forms of content for monthly traffic of over 25 million unique readers and 1.5 billion page views.
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Bluesky Data: Dashboards (2023)
Cloud Data: Tool helping Snowflake users view data activity down to the minute and monitor for optimal performance and cost-efficiency. COMING SOON
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Caplight Data: Indicators (2024)
Fintech: It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. COMING SOON
Recommendation from the VP of Engineering at Topix:
“… an amazing and versatile Director of Product [of Design], working on everything from viral content layouts for website users to complicated internal tools used by our marketing managers.... able to synthesize complex requirements, work directly with the implementing engineers, and create ... effective interfaces for our internal users. Highly recommended!”
My Design Process
* Zoom in on mobile to read.
The user experience (UX) design process is a dynamic and iterative framework that guides product development from initial exploration to final delivery.
Explore & Research: This is where it all starts—figuring out the problem and gathering insights. It involves getting to know your users, talking to customers and stakeholders, analyzing data with tools like Google Analytics, and diving into market research. These findings lay the groundwork for everything that follows.
Iterate & Define: Here’s where ideas start taking shape. It’s all about brainstorming on whiteboards, sketching out concepts, and building low-fi prototypes. You share these ideas with the team and stakeholders, gather feedback, and tweak until everyone’s on the same page. Once it’s solid, you get sign-off to move forward.
Design & Prototype: Now it’s time to get detailed. High-fidelity designs and prototypes are created, focusing on both how the Movsesianproduct looks and works. These prototypes help bring ideas to life, and feedback from presentations helps refine them further. Everything is broken down so engineers have a clear path to build from.
Develop & Test: Finally, the product gets built. Designers and engineers work closely together, using style guides to keep everything consistent and testing, testing, testing..
Post-launch tweaks and improvements keep refining the product through A/B testing and ongoing data and customer feedback.
Recommendation from a Co-Founder at OtterTune: